The Up Shirt

Our desire :

That the human species presents, despite gravity, its most attractive and appealing profile.

The Up Shirt gives a dream posture to both men and women and acts as a real clothes "friend". Through its innovative, patented, flexible and pleasant process, it encourages the holding of the shoulders in a beautiful position, which results in a higher and more appealing profile.

Our goal has been to create a beautiful and fashion forward shirt in which one would feel better than in any other t-shirt and which would enhance our beauty more than any other garment.


Presentation of the Up Shirt in movement

Have some time?

You'll find below the story of the Up T-shirt. If you're looking for answers to precise questions, you'll find numerous answers in the FAQ.

The story of the Up Shirt - the long way

In January 2010, I've noticed there was nothing on the market to help against this : 


I've looked around and noticed that, apart from trained dancers, most people tend to slouch, whether at the computer, standing at the bus stop, or simply moving through a day's routine.

Following this observation, I was terribly motivated to find a solution : a good, efficient and beautiful solution.

The way to the solution was long though. Very long.

Right balance of elastic forces

My first discovery was: to be efficient, one had to act at this point of the anatomy. 


But it was difficult to arrange for anything to hold where intended.

I have considered and tried many different systems, but without conviction. Either the elastic was pulling on the fabric or it was moving too loosely along with my arm.

Many months of research and development have been necessary to find the ideal mix of elastic forces to act efficiently and with a maximum of comfort on the shoulders.

I had then to go through the long and costly procedure of the international patent, which was fortunately successful. 

The incorporation of the adequate elastic forces into a beautiful t-shirt


Once I had found the adequate combination of elastic bands, I had to find a way to integrate this in a beautiful manner in a t-shirt.

I have first tried with a couturière which had very high technical abilities, but the result was :



Elastic bands which are not incorporated in the t-shirt and which do not follow the curves of the shoulders


My most sincere gratitude goes to the German new technology textile company which has been the first to understand my request and which has correctly directed its engineers to establish the first prototype – almost perfect from the beginning – of the Up t-shirt.


This was the proof that the concept of the elastic forces and their integration in a great t-shirt was not science-fiction.



Once this prototype created, I thought "wonderful", I can now make sophisticated and very fashion-forward tops.

But two different fashion designers based in Paris told me I should launch a first model, well-cut, but simple, without flourish.

I was disappointed, given all my ideas, but I've followed their advice - which was also the advice of my special consultant and husband who had followed the project from its beginning.

I was far from imagining how long it would take to create even a simple model.

The numerous tests

We have made over 30 different prototypes between that first German prototype and the present Up T-shirt. The prototypes have always been improved, tested, reimproved. Every millimeter of the special film and force has been studied and tested.

After all our experiences and prototypes, we have opted for:

1.     an extra-thin film, which would be both sown and bonded to the garment, and

2.     a film with perfect modulus and with a 100% recovery power – in spite of the fact that this version (100% recovery guarantee) was 5 times more expensive than the version which was losing 4% from initial point after each elongation

The Up t-Shirt had to be perfect, not close to perfection, in order to merit the gold medal in your closet.

How your Up Shirt is made

Your story

We have made this long journey, difficult but always exciting, to create the Up Shirt for you. It is your turn now to continue the story of the Up Shirt...